Shaping the Future: What Kind of Organization Do We Want to Be?

Defining the future of an organization is a fundamental strategic process that underpins the direction, purpose, and values it aspires to uphold. In sports coaching, determining the kind of organization we want to be, shapes not just the broader institutional framework, but also the coaching practices and the experiences of athletes.

A well-defined vision shapes the organization’s path, giving it a clear sense of direction. An organization or team’s “vision says something that clarifies the direction in which an organization needs to move” (Kotter, 1995) and plays a key role in helping to direct, align, and inspire action and people.

Creating a vision involves imagining the ideal future of the organization, a future where all goals have been accomplished, and the organization is thriving. This process is aspirational and forms the foundation for the strategic direction the organization will take (Stogdill, 1981).

As coaches, understanding the kind of organization we want to be is crucial. The nature and characteristics of the organization influence coaching practices and the development of athletes. A coach’s role should closely align with the organization’s vision. Additionally, the vision of the organization should be shared – an ideal future that all stakeholders believe in and strive towards. In the context of sports organizations, this encompasses coaches, athletes, administrative staff, and stakeholders. A shared vision ensures collective efforts towards common objectives and creates an environment of collaborative commitment (Northouse, 2021).

Determining the kind of organization we want to be is a vital step in strategic planning. It defines our direction, shapes our coaching practices, and creates a culture and environment where everyone works collectively towards a shared, inspiring future.

References:

Kotter, J. P. (1995). Leading Change. Harvard Business Review Press.

Stogdill, R. M. (1981). Handbook of Leadership: A Survey of Theory, Research, and Managerial Applications. Free Press.

Northouse, P. G. (2021). Leadership: Theory and Practice. Sage Publications.