At this point, large companies becoming the title sponsors of large sporting arenas and stadiums have become commonplace in today’s sporting world. In the highly commercialized and capitalistic economy of the United States, the American consumer has become accustomed to seeing companies names and logos in a stadium built for […]
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Pressure Makes Diamonds
As our cultural shift has led sports teams from a centralized leadership role to one that expects each player to have those capabilities, the ongoing need for athletes to be more self-sustaining has dramatically increased. There will always be some sort of authoritative figure within the team, only now their […]
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